The first person I interviewed told me that when it comes to bike safety, they would rather pay more for a product than cheap out and end up with the product failing when it comes time to actually use it. Higher quality is of most importance to him. He said it would be convenient to buy it online on Amazon which is where he already does most of his shopping. He said that what matters most to him is if it did the job it was meant to do. If it was a bad idea to buy a product then it is because it failed to do its main function.
The second person I interviewed said that she does not have much disposable income available so the price was more important to her. She said that as long as a product is cheap and does its job, she would buy it. She doesn't care for bells and whistles. She said that she would prefer the product to be sold at local shops where you can already buy bike equipment like helmets and bike locks. It would make for an easy choice when already buying the other accessories. She told me that with a single use product like mine if it works she's happy, if it doesn't she's not happy.
The third person I interviewed said that they buy based on bang for buck. She said that having good quality while possibly still having some additional features is very important to her as long as it is at a decent price. She said that if it were available to buy online or on campus, it would be very accessible to her and other students. She said that if the product works she will be satisfied and if it does not then she will be unsatisfied.
I have learned that the main thing I should focus on is quality while still trying to keep the price down. Price/performance will help my product stand out. Because my product is a fairly cheap device, cash is used. The product working is the only thing necessary for post-purchase satisfaction.
Great Job on your buyer behavior Daniel. I think the way people choose to get their products is generally based upon which resource is limited for them. For some people they have limited funds, so they shop around for the best price and those that have plenty of money, but very little time will pay more to get something good in a short amount of time. Your product seems to be reasonably inexpensive, so you could probably push for good quality and not price yourself out of reach.
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